Rockweiler

Why Proper Insulation Installation is Key to Building High-Performance Homes in Wisconsin

Pink fiberglass batt insulation in the wall surrounding windows of a new construction home.

In the Badger State, where winters can be brutal and summers unpredictable, proper insulation is not just a luxury—it’s essential for every Wisconsin home. But here’s the catch: even the highest-rated insulation materials can fall short if not installed correctly. Let’s explore why installation techniques are crucial for reaping the full benefits of insulation and … Read more

Protect Your Wisconsin Home from Ice Dams (2025 Update)

Ice dams

Updated April 2025 Winter in Wisconsin is beautiful—with snow-covered rooftops and frozen trees—but it can also be dangerous for homeowners. The biggest hidden threat? Ice dams. These frozen barriers along the edge of your roof may look harmless, but they can cause serious water damage to your Wisconsin home. Let’s break down how ice dams form, why they’re so damaging, … Read more