Updated March 2025

As a Wisconsin homeowner, would you like to be rewarded for improving your home’s energy efficiency? Of course you would! It’s great to know there are a variety of monetary incentives for energy efficiency upgrades available to help you save while creating a more comfortable home. Continue reading to learn more about Wisconsin’s home energy rebate programs available to local homeowners, including Focus on Energy, and find out how you can qualify for significant savings on home energy improvements.
Focus on Energy Incentives
Be prepared to save money and energy through Focus on Energy, a program that offers financial rebates for insulation and energy-efficient home upgrades. These energy saving improvements help reduce your utility costs while increasing your home’s comfort, making 2025 the perfect year to invest in your home.
Focus on Energy Program (2025 Updates)
Let’s look at the latest 2025 updates for the Focus on Energy program:
- Insulation & Air Sealing Rebates: Homeowners can receive $525 for attic insulation, $450 for wall insulation, plus additional rebates for air sealing and duct insulation.
- Eligibility: To qualify, you must use a participating utility and work with a certified Focus on Energy Trade Ally, such as Rockweiler Insulation.
- Higher Incentives for Income-Qualified Households: Low-income households may receive up to $1,125 for insulation upgrades, making energy efficiency improvements even more affordable.
How to Apply for Focus on Energy Rebates
Follow these steps to receive your approved rebates.
- Contact a Trade Ally Contractor: Work with an experienced company like Rockweiler Insulation for expert guidance.
- Schedule an Energy Assessment: This optional step will unlock maximum rebates and thoroughly assess the areas of your home that need energy improvements.
- Complete Insulation & Air Sealing Work: Ensure that installation meets Focus on Energy requirements.
- Submit a Rebate Application: Let your contractor assist with this process, which can be completed online.
- Receive Rebate Payment: Expect to receive a check within a few weeks after project approval.
Other Energy-Saving Programs in Wisconsin
Home Energy Plus Program
- The Home Energy Plus Program provides bill assistance and free weatherization services for low-income households.
- If you live in Madison or Dane County call 1-866-HEATWIS for more information.
Wisconsin Weatherization Assistance Program (WAP)
- Upgrades may include attic and wall insulation, air sealing, and furnace repairs to improve heating and cooling efficiency.
- WAP offers no-cost insulation and energy efficiency improvements for low-income family homes.
Federal Tax Credits for Energy Efficiency (2025 Updates)
Thanks to the Inflation Reduction Act, as a homeowner, you can claim federal tax credits for energy-efficient home improvements:
- Energy Efficient Home Improvement Credit (Tax Section 25C): Claim 30% credit on project costs (up to $1,200 annually) for insulation and home efficiency upgrades.
- How to Claim: File IRS Form 5695, keep your receipts, and ensure the use of efficient products that meet ENERGY STAR® standards.
- Stacking Savings: The federal tax credit can be combined with Focus on Energy rebates for additional savings. Woohoo!
How to Get Started with Rockweiler Insulation
As a certified Focus on Energy Trade Ally, we go above and beyond to make it easy for Madison homeowners to take advantage of home energy rebates. To help you earn maximum incentives for your insulation upgrades, we provide you with step-by-step support including:
- A home evaluation to identify your insulation needs.
- Personalized upgrade recommendations with rebate eligibility guidance.
- Quality installation & rebate paperwork assistance to ensure compliance.
- Post-project support for additional efficiency improvements and tax credit documentation.
Make the Smart Investment for Your Home and Your Wallet
With Focus on Energy, Home Energy Plus, and federal tax credits under the Inflation Reduction Act, you can save thousands while making your home more efficient. Don’t wait to improve your home’s heating and cooling efficiency, lower utility bills, and maximize savings through available home energy rebate programs. Whether you own a single-family home or a multi-family property, now is the perfect time to invest in insulation and energy-efficient products for a more comfortable and sustainable future.
Count on Rockweiler for a smooth rebate process and top-notch insulation services. Contact us today to learn more and schedule your free estimate for your Madison area home.
References
Focus on Energy. “2025 Insulation & Air Sealing Rebates Overview.” Focus on Energy (Wisconsin’s Statewide Energy Efficiency Program), 2025, pp. 1-2. PDF.
assets.focusonenergy.com
assets.focusonenergy.com
Focus on Energy. “Insulation & Air Sealing Rebates.” Focus on Energy, 2025, focusonenergy.com/residential/insulation-and-air-sealing.
focusonenergy.com
focusonenergy.com
Focus on Energy. “IRA Home Energy Rebates.” Focus on Energy, Public Service Commission of Wisconsin, 2024, focusonenergy.com/home-energy-rebates.
focusonenergy.com
focusonenergy.com
National Association for State Community Services Programs (NASCSP). “Home Energy Plus – Wisconsin Weatherization Assistance Program.” NASCSP Success Stories, 2021, nascsp.org/success-story/home-energy-plus-wisconsin-weatherization-assistance-program/.
nascsp.org
nascsp.org
Dane County Office of Energy & Climate Change. “Inflation Reduction Act Resources for Individuals – Home Efficiency.” DaneClimateAction.org, 2023, daneclimateaction.org/what-you-can-do/Federal-Funding-for-Individuals.
daneclimateaction.org
daneclimateaction.org
ENERGY STAR. “Federal Tax Credits for Energy Efficiency: Insulation.” ENERGY STAR (U.S. Environmental Protection Agency), 2023, www.energystar.gov/about/federal_tax_credits/insulation.
energystar.gov
energystar.gov
Wisconsin Department of Administration, Division of Energy, Housing & Community Resources. “Weatherization Assistance Program (WAP).” EnergyandHousing.wi.gov, State of Wisconsin, 2024, energyandhousing.wi.gov/Pages/AgencyResources/weatherization.aspx.
energyandhousing.wi.gov
energyandhousing.wi.gov